In the forests of business uncertainty, SMB’s and non-profits are becoming modern-day cryptozoologists trying to track elusive insights with the same passion that drives Bigfoot hunters and myth busters. Just as legendary explorers searched for mythical creatures,...
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The Upsize Blog
Incoming EO President Roth shares entrepreneurial journey
Jen Roth grew up in a small town in Iowa, deeply involved in the community and exposed early to entrepreneurialism. So, maybe it’s not surprising that she ended up an entrepreneur herself. The chair of the Entrepreneurs’ Organization has started multiple marketing...
Study indicates remote work improves work-life balance and mental health
Much has been made of the stress parents faced during the COVID-19 pandemic while working from home with no childcare or while watching loved ones suffer through the illness. But there’s another side to the story, according to research conducted by Ergotron, an...
How to gain business insights
Insights are the driving force of new products and businesses. Spanx founder Sara Blakely calls insights “aha moments.” Blakely had her aha moment when she cut the feet off of pantyhose to help her pull off a white pair of pants. That idea helped her launch a billion...
Focus on Conversion When Starting a Marketing Campaign
I recently lost a client to a competing marketing consultant. The client wanted a Facebook advertising campaign for her business and I told her that she could expect about a dozen new customers based on her budget. The other marketing consultant promised her 1,000...