It is time to reevaluate how you measure social media success. Small business owners tend to measure the success of social media programs in terms of followers, likes, and page views. A recent white paper on Facebook has pointed out that these metrics are often poor...
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The Upsize Blog
Why small businesses are abandoning Facebook
Having trouble reaching your target audience on Facebook? You're not alone. Troves of small business are giving up Facebook as a free marketing platform. Facebook pages used to be a great way for small businesses to advertise for free. Companies could previously build...
The Economics of Bottomless Mimosas
What's the business case for bottomless mimosas? Bottomless mimosas are (almost universally) popular around the country, (including New York City, where brunch goers were briefly panicked by the prospect of a ban.) Between flutes, I've always wondered whether...
Lyft Enters Twin Cities Market
Ridesharing company Lyft recently entered the Twin Cities market despite serious objections from Minneapolis city officials. The San Francisco-based tech company allows almost anyone with a car to become a chauffeur by finding passengers using the Lyft smartphone...
Expansion and Consolidation: Two Ways to Drive Tech Innovation
There are multiple ways for a tech business to innovate. Some companies innovate through rapid expanding product lines, whereas other companies find success by focusing their efforts. Tech Giants: Innovation through Growth Microsoft Corporation recently named Satya...