As recently conveyed in a conversation with my boss, I’ve hit a proverbial wall with COVID-19. The accumulative stressors we all feel are starting to take a toll — even now, at a time when we are on the cusp of large-scale vaccination. My guess is this may resonate...
Business Builders
Five ways to find your brand’s “X-factor”
When was the last time you looked hard at — really zoomed in on — your company’s brand? If it was before the pandemic hit, you’re due for a change. It’s no surprise that the seismic shift in the way we live, work, consume information, shop and make decisions is...
Communications
As you’re reading the first few sentences of this article to decide if it’s worth finishing, an organization somewhere is in an unexpected, unwelcome event that could severely harm – or even end – its business and prospects. Chances are, that organization has done...
Management
We are not turnaround specialists. Regardless, we are occasionally asked by intermediaries to intervene with a business in financial distress. Before accepting such an assignment, we ask ourselves, “Will CPR work for this business, or is it too late?” The answer...
Marketing
Step into any sports venue and you’re immediately met by an array of corporate logos. Even before you’ve emptied your pockets at security, you’ve likely witnessed the logo of a naming rights partners on the venue, another over the gate and more on the outdoor marquee....
Law
On December 20, 2018, President Trump signed into law the Agriculture Improvement Act of 2018, aka the 2018 Farm Bill, which reclassified hemp from a controlled substance to an agricultural product. This law change set off a surge in businesses involving hemp and...
Management
According to the Centers for Disease Control and Prevention (CDC), mental health disorders are among the most burdensome health concerns in the United States. Nearly one in five Americans age 18 or older reported a mental illness in 2016. Since approximately 63...
Sales
What is your New Year’s resolution? To grow your business? To stop working harder than you have to for better results? To begin working with more of your best customers? This is the formula that worked for me in achieving all of these while also finding more enjoyment...
Management
In today’s corporate travel environment, travelers are making decisions based upon convenience, relevance, points and status, and several other factors that go beyond company cost savings. With the total travel industry spend reaching more than $1 trillion dollars...
Advertising
So, you launched an advertising campaign. And guess what ... it’s not working. Two of the most common questions new clients ask us are why their past advertising efforts haven’t worked and how can those results be turned around. Crafting an effective marketing...