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Monica Nassif says she had an epiphany in the middle of a big-box retail store – in the household cleaning products aisle, of all places.

“I’ll never forget it. I looked at this pallet of cleaning products,” she recalls. “All of the bottles were cockeyed and tipped over. The packaging was hideous. I remember turning my head and going, “‘I hate that category. I hate everything about cleaning. I hate the packaging. I hate the toxicity.'” I always thought I was going to kill my kids and my cat.

Nyantu Bolo started his person

Sociale Make & Take Gourmet is the overall champion of this year’s Upsize Growth Challenge, as audience vote at the wrap-up event June 14.

Co-owners Lisa and Jason Hake reported significant progress toward their ambitious expansion plans this year for their meal preparation company, especially on two fronts: They used a deferred compensation plan to attract an expert in franchising to their company, and were well into the process of doing the same to gain an executive seasoned in raising capital.

Upsize invited three CEOs to share their stories at a panel discussion in March, and presents an edited version here.