Jay Sachetti joined Jeff O’Brien, partner at Husch Blackwell and Dyanne Ross-Hanson, president of Exit Planning Strategies talked about the market for mergers and acquisitions, exit planning opportunities for companies that don’t end up for sale and how companies can maximize their eventual sale price during an early October panel at the first Upsize on Tap event at Summit Brewing Co. in St. Paul.
When the state Legislature passed a law requiring employers to provide paid leave and safe time for employees, Justin Bieganek started hearing differing details from friends, colleagues and peers.
By the fourth quarter of last year, Tom Salonek’s management team was convinced it was time to change the name of one of their two companies. Go-e-biz.com, the name of their software company since 2000, now seemed dated.
“The name seemed like a good idea” at the time, Salonek says. But down the road “it would be like calling ourselves Mainframe Consultants.”
The new name, in effect since early this year, drops the association with the dot-com era. It’s Intertech Software, which develops software for customers to run their businesses. Intertech Training, whose name never changed, teaches programmers mainly at large corporations.
Salonek and his Eagan-based team communicated the name change simply by calling on customers. He says it’s cut the time needed to explain the names when both businesses are working with the same client. “Before we could spend two to five minutes on the names and maybe both of us were confused,” he says.
He says another decision also made in 2000, when they created separate sales teams and other structures for the two companies, proved to be wise and remains in place.
Tom Salonek, Intertech Training and Intertech Software: 651.994.8558; ts******@***********nc.com; www.intertech-inc.com
