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Upsize on Tap: The scoop on M&A

Jay Sachetti joined Jeff O’Brien, partner at Husch Blackwell and Dyanne Ross-Hanson, president of Exit Planning Strategies talked about the market for mergers and acquisitions, exit planning opportunities for companies that don’t end up for sale and how companies can maximize their eventual sale price during an early October panel at the first Upsize on Tap event at Summit Brewing Co. in St. Paul.

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by Andrew Tellijohn
November 2004

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Marketing

Publisher hopes political
fever will boost
‘Believe Again’ sales

Phyllis Stenerson has long been active in Democratic politics in Minnesota. This year she emerged from the March caucuses inspired to write a book about patriotism.

“My main thing is good government. This division and hate and lies, it could be fatal,” she believes. So she compiled patriotic quotations from Isabel Allende, Noah Webster, Theodore Roosevelt and many more, and rushed her book into print. It’s called “Believe Again in America: Quotations from Diverse Voices.”

Because speed was important, Stenerson decided to self-publish the book. “I know I didn’t have time to find a publisher, because it’s months and months,” says Stenerson, who spent about $10,000 on the project. “I decided to dig the lint out of my pockets and go for it.”

Progress is slow on the sales front. She’s trying to get book distributors interested, and she’s gotten it into a couple of influential independent bookstores. She’s also gotten favorable comments from political luminaries Walter and Joan Mondale, and personally handed it to a John Edwards aide when he was in town over Labor Day.

“It’s going to take the Oprah show to make it big, big, big,” Stenerson says.

Stenerson’s company name is Paideia, an ancient Greek philosophy of educating for citizenship to create an ideal society. She also publishes lines of greeting cards with words of wisdom, the latest of which was purchased by the owner of the local Bibelot retail chain.

Stenerson says about the book: “It’s having influence. That’s what I want the most. It has set up conversations about the meaning of patriotism, so I’m thrilled with that.”

Phyllis Stenerson, Paideia: 612.331.1929; in**@**********ts.com; www.wisethoughts.com

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