Jay Sachetti joined Jeff O’Brien, partner at Husch Blackwell and Dyanne Ross-Hanson, president of Exit Planning Strategies talked about the market for mergers and acquisitions, exit planning opportunities for companies that don’t end up for sale and how companies can maximize their eventual sale price during an early October panel at the first Upsize on Tap event at Summit Brewing Co. in St. Paul.
When the state Legislature passed a law requiring employers to provide paid leave and safe time for employees, Justin Bieganek started hearing differing details from friends, colleagues and peers.
Little & Co. has decided to skip the winter holiday season, the traditional time for businesses to send greetings to customers and friends. Instead, the Minneapolis design firm sends a Valentine’s Day greeting.
“I think that people are trying to stay away from clutter and be unique,” says Jeffrey Gorder, vice president. “You can speak with a different voice.”
This year’s message invited recipients to “spread the love,” with instructions and a postcard to write one’s own love note.
The firm has been sending Valentine cards “for years,” Gorder says. He had the company’s missives dating back to 2002 in front of him, including the year when people could punch out the perforated Valentines to send, or last year, a flipbook.
They used to send winter holiday cards as well, but no longer do so. They make a contribution to a local and international charity with their February outreach.
At least one other firm, Ingenuity Marketing in St. Paul, also sent a Valentine’s card this year. “Be bad,” said one of the envelopes, with a lipstick mark. The inside quoted Mae West: “When I’m good, I’m very good. But when I’m bad, I’m better.”
Little & Co.’s other outreach effort comes at the beginning of summer, when they announce their shorter hours. In past years a set of cardboard coasters was sent, for example. “The summer mailing is about the celebration of summer,” Gorder says, an all-too-short season in Minnesota. “It’s to keep in front of folks.”
Jeffrey Gorder, Little & Co.: 612.375.0077; je************@******co.com; www.littleco.com
