BUSINESS IS BOOMING in Minnesota. Unemployment reached an 18-year low of 3.2 percent in February 2018, compared to the nationwide rate of 4.1 percent. Job vacancies were up 16 percent in the state for the fourth quarter of 2017 compared with a year earlier.
At the same time, more people than ever are embracing the gig economy.
From accounting to legal services, and from coding to graphic design, a growing number of professionals find they can build a satisfying career from freelancing. The appeal is clear: They enjoy being their own boss — choosing what to work on and when they work. Freelancers work as either contingent workers, who companies access through a staffing firm, or as independent contractors.
To get the talent you need in this economic environment, consider staffing your team with a mix of full-time and freelance workers. Many of your competitors are already taking advantage of this hybrid approach.
In a recent survey from The Creative Group, 58 percent of the marketing and advertising executives polled said their organization hires freelancers. And these gig workers make up, on average, 14 percent of their creative team. This percentage is likely to go up.
Millennials in the gig economy
Millennials currently make up the largest segment of the workforce. As such, they comprise the majority of gig workers, who prefer a nontraditional work arrangement for its flexibility and freedom.
Millennials came to the job market at a time when the economy was shaky. Many watched their parents stick with the same job for a lifetime, only to be laid off during the Great Recession. For this generation, work is less about remaining loyal to one employer and more about adapting work to their lifestyle.
A smart staffing mix
Why should you hire freelancers? For the same reason they choose the arrangement: flexibility. Talent is there when you need it. And when a project is over, you can put that relationship on hold until the next time you require these services.
And with more talented professionals entering the gig economy, the caliber of freelancers has increased over the years. This is the opinion of 39 percent of the creative executives we surveyed.
Skilled freelancers fill the gap for one-off projects. For example, rather than burdening your IT team with revamping the company website, contract with a freelance web designer. You get a quality product without shortchanging your company’s other tech needs.
Working well with freelancers
As with any new staff, you need to first find skilled freelancers and then incorporate them into the team. In fact, these two requirements were among the top three challenges our survey respondents listed in working with these professionals.
Here are some best practices for recruiting freelancers and getting the most out of their skills:
- Establish rates beforehand.Have you ever spent hours pursuing your ideal job candidate, only to have the process fall through because you couldn’t give the hourly or per-word rate they require? Love it or hate it, pay transparency is your friend. In your job posting, list the range you can offer. That way you don’t waste time interviewing freelancers outside your budget, and they don’t waste time pursuing assignments below their pay expectations.
- Self promote.Amplify your social media branding by highlighting your outreach initiatives, environmental report card and community-building track record. In a few years, Gen Z — the successors to the millennial generation — will comprise about one-fifth of the multigenerational workforce. A significant portion of this cohort — 30 percent, according to our study — said they would take a 10 to 20 percent pay cut to work for a company with a mission they really believe in.
- Work with a recruiter. A specialized staffing agency has access to a much larger pool of interim professionals than you would have on your own. They can match you with the skilled freelancers you need. The result? An already-vetted and just-right complement to your full-time team with little additional effort on your end.
- Classify them correctly. There is a significant risk if the IRS does not agree with your interpretation of whether someone on your staff is an independent contractor, contingent worker or full-time employee, and improper worker classification continues to be the basis of numerous lawsuits. Another advantage of working with a recruiter is that a staffing firm can also help you classify your mix of workers correctly.
- Don’t skimp on onboarding.To get the best work from freelancers, give them the full-time treatment, especially if they’re on a long-term contract. This includes a complete orientation with an overview of the company’s various departments, its products or services, and the vision and mission. If they’ll be based on-site, show them around on the first day and introduce them to other team members. For both remote and office-based contractors, give them access to communication and collaboration tools like Slack or Skype for Business.
- Offer regular feedback. Take the time to let your freelancers know what they do well and how they could improve. Give reviews not only at the end of the contract, but also regularly throughout the project. This way they can make small course corrections midstream rather than having to redo large chunks of work, which is frustrating for everyone involved.
The gig economy is a valuable resource for Minnesota companies that are short-staffed or in need of a flexible staffing solution. Take advantage of the marketplace’s pool of talented freelancers to grow your business without the risks of hiring long-term employees.