Business Builders

Make media buying your secret weapon

When most small business owners think about advertising, they focus on what they want to say. But in a crowded and chaotic media environment where the average American is now bombarded with 4,000 to 10,000 ads a day, the “where” can be even more important than the...

My customer declared bankruptcy — now what?

Past due receivables can cause significant stress among business owners.  Emotions can reach a boiling point when, instead of a much-anticipated check, you receive a “Notice of Bankruptcy Case.” What does this mean and what can you do to protect yourself?

Business, brands embrace Web3

Web3 is the next evolution of the internet with a promise of transparency and decentralization creating a more secure and private place for users to conduct business. The internet is in a constant evolution from Web1 where users searched for answers but couldn’t create or interact with content to Web2 where users can create content and share info, but they don’t control their data, big corporates do. Web3 is the promise to shift that control back to the users and provide more transparency through distributed ledgers otherwise known as blockchain technology. 

Manage your cash flow in a few simple steps

Small businesses are usually founded by entrepreneurs who have a unique vision and a passion that drives them to work late hours, take chances and believe in what they’re doing. But, just as Thomas Edison once said that genius is 1 percent inspiration and 99 percent perspiration, successfully running a small business requires rolling up your sleeves and putting in significant time on more mundane, day-to-day matters.

Traditional media matters … for nontraditional reasons

For many of us, the name Kris Lindahl was permanently burned into our brains after what seemed like an overnight explosion of billboards featuring the realtor’s now-famous “Open Arms campaign.” What most people don’t realize is that Lindahl was already one of the most...